New this year in the Wisconsin Products Pavilion, the Dairyland Shake Shop proudly serves Prairie Farms chocolate shakes!

Located right next to the Real Wisconsin Cheese Grill, order one (or more!) or make it a “dairy delight” meal with a grilled cheese sandwich. You can feel good about every sip knowing that your purchase benefits the Wisconsin State Fair Park Foundation and the Wisconsin State Fair Dairy Promotions Board, two great nonprofits that are dedicated to preserving and enhancing our beloved Fair.

Jerry Zimmerman Historical Archives Fund

In December, we lost our beloved friend, Gerald “Jerry” Zimmerman. Jerry served as the Wisconsin State Fair historian for more than 20 years and collaborated on the book, “150 Years of the Wisconsin State Fair, an Illustrated History 1851-2001.” When he wasn’t at the Fair Park, he was a cherished husband, father, grandfather, retired employee of Mandel Co. and retired WWII Navy veteran.

In Jerry’s long life of 92 wonderful years, he only missed three Fairs (due to serving in the war and in 2020 when the fair was cancelled for the first time in 75 years). There was no bigger fan of the Wisconsin State Fair than Jerry, and he will be deeply missed by the Wisconsin State Fair family and entire West Allis community.

We are grateful that his memory can live on through the Wisconsin State Fair historical archives that he loved so much. Please consider a memorial gift to the Jerry Zimmerman Historical Archives Fund of the Wisconsin State Fair Park Foundation. All funds will be directed to an enhanced historical exhibit at the Fair Park in Jerry’s honor.

Become a

Make the Wisconsin State Fair even greater by becoming a Friend of the Fair! Enjoy great membership benefits for the 2021 Fair and help the nonprofit Foundation preserve and improve the State Fair buildings, park and educational programs.

Create a lasting memory AT the Fair Park

Support the Future of the Fair. Make a gift.

Recognition bricks are fantastic way to promote your business, recognize a milestone or honor a loved one and create a legacy at the Wisconsin State Fair.


Show your support of the Wisconsin State Fair with a gift today. We count on donors, like you, to help us ensure the traditions of the Fair for future generations.

Fun with Our Donors!

Our donors are the best! The Fountain in Central Park has a new name for 2021!

Named in honor of Monica Weigel, family member of Friend of the Fair and long-time vendor Benno Weigel, Oma’s Fountain will continue to be a beautiful place to relax. In the Racing Pigs Arena, Foundation friends Janine and Kevin Putzer named the 2021 World Famous Racing Pigs. Come see Daisy, Violet, Rose and Hyacinth, named in honor of the family’s favorite British sitcom, Keeping Up Appearances. Thank you to all our donors who contributed to support the Fair we love!

I’d like to join the Foundation’s email newsletter list, become a volunteer or share a great idea.

4 + 8 =