2021 Back and Butter Than Ever


To our dedicated Fair family,

As we look back on 2021, the board of directors for the Wisconsin State Fair Park Foundation is humbled by the support of so many fair fans throughout what was a rollercoaster of a year. Coming off a year without a Fair, the impact to the Foundation was immense; but, with your support, we proved to be resilient. The Foundation played an important role in bringing the Wisconsin State Fair back and we couldn’t have done it without your support.

Please know how hard we worked to stay relevant to you throughout the year. From a virtual event to bring you a little State Fair magic in the dead of winter to delivering cream puffs to first responders and essential workers, we made a difference and brought smiles to the faces of many as we reminded them of the Fair traditions they love. And, when the Fair was a go, we quickly jumped on opportunities to make the Fair experience as just as wonderful as you remembered it. We even brought you a new addition to the popular Wisconsin Products Pavilion to support the Fair and Wisconsin dairy!

What a year it was… a year that was made even more special by the knowledge that we could all be together again. To us, the cream puffs tasted just a little sweeter this year. On behalf of our board of directors, thank you for your continued support.

Best regards,
Dave Hock
Foundation Board President

Anna Zeck
Foundation Executive Director

Helping the Fair to Grow

The Wisconsin State Fair Park Foundation, established in 1995, is a 501c3 nonprofit that is committed to providing a superior experience for all visitors through public and private partnerships; year-round art, ag and education programs; and the continual enhancements of the Fair Park.  Our donors know that the State Fair is where families create traditions and memories that last a lifetime.  It is a place where urban meets rural and thousands of visitors learn something new. It is a place to celebrate the agricultural bounty of Wisconsin. This is the magic of the State Fair – past, present and future.

What we funded

Funding Sources

Chart by Visualizer

Holiday Cream Puffs

Holiday joy was spread to essentials workers with Cocoa Cream Puff deliveries.

Bobby Friss Unplugged

A free virtual concert transported Fair fanatics back to the best 11 days of summer.

Cream Puff 5K

The 2021 Cream Puff 5K came back as the region’s first major 5K run/1K and a safe, fun and delicious night was had by all.

Steven’s Springs

A new water feature commemorating the original farmstead of the Fair Park was constructed in Exploratory Park.

Historical Archives

A new historical exhibit was funded through the Foundation’s Jerry Zimmerman Memorial Fund.

Central Mall

The new Central Mall was unveiled with more shade, improved lighting and more accessible pathways.

Recognition Bricks and Commemorative Benches

More heartfelt stories of fair families past and present were added on bricks and benches throughout the Fair Park.

Dairyland Shake Shop

No visit to the Wisconsin State Fair is complete without a visit to the Wisconsin Products Pavilion and this year, fairgoers enjoyed a delicious new chocolate shake with all proceeds benefiting the Foundation and Dairy Promotions Board.

Individual Contributions

Each year, thousands of individuals show their love of the Fair through support of the Wisconsin State Fair Park Foundation. Many donors choose to simply donate to our general fund, which allows us to apply the gifts to projects and programming that have the greatest need. Others choose to join our membership program, Friend of the Fair, and receive benefits along with their philanthropic gift or sponsor commemorative bricks and benches to honor a special person or milestone. We also host events, like the popular Cream Puff 5K Run/Walk, to give people another reason to visit the Fair Park while fundraising for the Fair. We also offer many engaging opportunities to volunteer and encourage anyone who would like to get involved as a donor of talent or treasure to visit

Corporate Contributions

A partnership with the Wisconsin State Fair Park Foundation aligns your organization with a beloved Wisconsin institution. Corporate sponsorship plays an important role in allowing the Foundation to continue its support of agriculture, art and education programming as well as capital improvements to the Fair Park. Although we are most visible during the “best 11 days of summer,” we are committed to year-round support so, based on your corporate philanthropic goals, we can match a sponsorship opportunity during the Fair window or another time of the year. We also host the popular Golf-on-a-Stick golf outing and auction which provides many sponsorship and in-kind donation opportunities for business partners. The Wisconsin State Fair Park Foundation would love to collaborate with you and help your organization make a meaningful connection with all who hold a special place in their heart for the Wisconsin State Fair.

Giving Opportunities

• Sponsorships
• Event participation
• In-kind contributions
• Commemorative bricks
• Adopt-a-Bench

Wisconsin State Fair Park Foundation
640 S. 84th Street, West Allis WI 53211

Give to our general Fund